Toronto (October 9, 2024) — With politics heating up and the world growing increasingly polarized, Pizza Pizza is bringing Canadians together with a new offering that bridges the gap between opposing sides: Bipartisan Wings. This new campaign aims to unite Canadians by bringing Left and Right chicken wings together in one box.
The campaign kicks off with a series of separate Left and Right Wings attack spots, all leading up to the big reveal of Bipartisan Wings, finally bringing harmony to the table. Building on Pizza Pizza’s “Everyone Deserves Pizza” platform, this campaign signs off with “Everyone Deserves Wings,” reminding Canadians once again that there’s room for everyone at Pizza Pizza. To keep the theme going, the website features Bipartisan Wings alongside its “platform promises,” advocating for equal wing representation and fuller stomachs for all. Overall, the campaign proves that no matter which box we put ourselves in, just like Left and Right chicken wings, we might have more in common than we think.
“Pizza Pizza believes in bringing Canadians together,” says Adrian Fuoco, Chief Marketing Officer, Pizza Pizza. “That’s why we launched the Bipartisan Wings campaign – to show that no matter which side of the chicken one might prefer, we’re bringing both sides to the table.”
“As an agency, it’s exciting working with brave clients. We all knew that it might upset some people when we decided to put left and right wings in the same box. But Pizza Pizza stands behind its principles and is willing to take that risk,” says Brian Murray, Chief Creative Officer, Zulu Alpha Kilo.
Now, Canadian wing-lovers can savour the ultimate taste of unity by ordering Bipartisan Wings in-store or online at www.pizzapizza.ca. The Bipartisan Wings campaign was created in partnership with Zulu Alpha Kilo and is being launched in a national campaign across Canada. Paid media is planned by Media Experts, including TV, OLV, social ads, display, SEM and OOH, while PR is managed by spPR.
About Pizza Pizza Limited
Pizza Pizza Limited was founded in 1967 in Toronto, Ontario and has grown to become Canada’s leading national Quick Service pizza brand with over 750 restaurants across the country. In 2007, Pizza Pizza acquired the Pizza 73 brand, which operates over 100 locations, primarily in Alberta. Pizza Pizza is guided by its vision of “Always the best food, made especially for you”, with a focus on quality ingredients, customer service, continuous innovation, and community involvement. In 2022, Pizza Pizza introduced its brand platform “Everyone Deserves Pizza” a testament to their belief that pizza is all about inclusion. For more information, visit www.pizzapizza.ca and www.pizza73.com or follow Pizza Pizza on Facebook, Instagram, LinkedIn and X @PizzaPizzaLtd.
