Toronto (March 27, 2023)
Pizza Pizza launches the greatest invention in human dipstory: the Dip Roller
Pizza Pizza, known for its delicious pizza and iconic dipping sauces, is excited to announce the launch of its latest invention: the Dip Roller. Modelled after an everyday paint roller and tray (only much smaller), the Dip Roller lets pizza lovers and dip die-hards apply an even coat of dip to every slice, getting the most out of their dipping sauce.
Pizza Pizza first introduced dipping sauces, including the beloved Creamy Garlic, to its menu over 20 years ago. As one of the first in the category to offer dipping sauces, they have grown to become a necessity in the industry. According to a recent survey, they found that more than 70% of Canadians say dip is an important factor when deciding where to order pizza from and over 60% dip their entire slice.
With Pizza Pizza’s belief that Everyone Deserves Pizza, this fun invention is helping Canadians enjoy their pizza in their favourite way no matter how they like to dip. Whether you’re a full-coater or crust-dunker, the ingenious (and adorable) little Dip Roller is a dip lover’s dream come true and works with any pizza – Pepperoni, Hawaiian, or even the Creamy Garlic Pizza. Plus, the Dip Roller is easy to wash and reuse on any other pizza, meaning you can even turn that leftover slice in the fridge into a work of delicious dippy art.
“As a leader in Canadian pizza dipping, we know the challenges that come with evenly applying Creamy Garlic dip to a triangular pizza slice. There had to be a better way.” said Adrian Fuoco, Vice President, Marketing.
The Dip Roller was created in partnership with Zulu Alpha Kilo and is being launched in a national campaign, which includes online video, social, digital and out-of-home advertising. “Pizza Pizza’s iconic dips changed how we eat pizza. And today, together, we are changing how people dip their pizza,” said Brian Murray, Chief Creative Officer at Zulu Alpha Kilo.
The Dip Roller is a limited-run promotion available to lucky dippers who enter at www.diproller.ca through April 30th and a few will be available via social drops across Pizza Pizza’s Facebook, Instagram and TikTok channels. Paid media is planned by Media Experts, including programmatic video, social ads, OOH, and display while PR is managed by spPR.
About Pizza Pizza Limited
Pizza Pizza Limited was founded in 1967 in Toronto, Ontario and has grown to become Canada’s leading national Quick Service pizza brand with over 730 restaurants across the country. In 2007, Pizza Pizza acquired the Pizza 73 brand, which operates over 100 locations, primarily in Alberta. Pizza Pizza is guided by its vision of “Always the best food, made especially for you”, with a focus on quality ingredients, customer service, continuous innovation, and community involvement. In 2022, Pizza Pizza introduced its brand platform ‘Everyone Deserves Pizza’ a testament to their belief that pizza is all about inclusion. For more information, visit www.pizzapizza.ca and www.pizza73.com or follow Pizza Pizza on Facebook, Instagram, LinkedIn and Twitter @PizzaPizzaLtd.